About Cendyn
At Cendyn our integrated technology solutions bring growth to the hospitality industry by connecting hoteliers with their perfect guests through uniquely meaningful experiences.
Get in TouchWe help you find more guests
Find and connect with your perfect guests through a strong, personalized experience to set the stage for a thriving relationship.
We enable you to book more direct
Create memorable moments that drive direct bookings and build guest relationships through every channel.
We ensure you grow your revenue
Nurture every guest interaction to drive long-term growth for your hotel. Through personalized interactions at every touchpoint create momentum that turns each stay into a future booking.
Our Core Values
At Cendyn we live and breathe our core values every day.
Accountability
We strive to deliver the very best for our employees and customers, holding ourselves, our teams, and our partners accountable to our commitments. When we get it wrong, we are transparent and fix it for the future.
Collaboration
We personify a partner mindset. We believe in an employee and customer culture of collaboration, equality, and appreciation. Through strong partnerships, we are able to push the boundaries of what is possible in our industry.
Humanity
We are open, inclusive, and curious. Travel can erase boundaries and broaden horizons. We believe every guest deserves to be heard; every customer justifies our full attention; every employee offers value, and strong relationships are paramount.
Innovation
We continuously seek new ways to progress, evolve, and expand possibilities with our employees, our products, and our customers.
Excellence
We excel to be the best at what we do. We strive to continuously improve our offerings, skills, processes, and products.
Just the facts
Meet the Executive team
Jack Blaha
Chief Executive OfficerJack Blaha
As CEO, Blaha will lead the company’s plans for continued strategic growth and play a direct role in fulfilling its vision for customers and employees across the globe. A graduate of West Point Military Academy and the University of California Berkeley, Haas School of Business, Blaha is an astute leader who brings extensive CEO and executive-level experience to Cendyn from several industry-leading technology companies, including Khoros, Lone Wolf Technologies, PeopleAdmin, and Aptean.
Michael Bennett
President & Chief Marketing OfficerMichael Bennett
Michael oversees global marketing and eCommerce at Cendyn. He has over 25 years of international management experience, working with companies such as White Lodging and KSL Capital. His specialties lie in both B2B and B2C marketing, digital and mobile implementations, all with a proven track record of success. Michael focuses on managing with an emphasis on profitable growth through an increase in CLV, while constantly reiterating that creative marketing is only successful when held accountable to the results it produces. Michael currently resides in San Diego with his wife and two beautiful daughters.
Joe Rayfield
Chief Sales OfficerJeffrey A. Cross
Chief Financial OfficerJeffrey A. Cross
Jeff earned his BBA in accounting at The University of Texas, Austin. He is an accomplished Senior Finance and Operations Executive with close to 40 years of experience and leadership in Finance, Accounting, and Operations. Jeff spent the last 15 years in Private Equity backed companies including Uptempo, Arena Solutions, and Abila. At these companies, he has shown a proven ability to drive revenue growth, operational efficiencies, financial management, and lead cross-functional teams through outstanding people leadership resulting in multiple exits. A true Austinite, Jeff lives there with his wife and their white shepherd, Nova. He’s an enthusiastic supporter of Longhorns and University of Texas sports, with a particular passion for baseball, a sport he played while attending. Jeff is also a proud father of three adult children who reside nearby, allowing the family to enjoy country music and classic westerns together.
Alan Rudolph
Chief Operations OfficerAlan Rudolph
Alan has more than 25 years of experience across B2B enterprise SaaS, cloud computing, technology applications, and professional/managed services. His expertise is focused on aligning customer services, customer success, and operations, with an emphasis on product/offerings adoption, time to value, and customer satisfaction. Prior to joining Cendyn, Alan was Global Client Success Leader for Rimini Street, a $400 million publicly traded company focused on third party Enterprise Support and Services for IBM, Microsoft, Oracle, Salesforce and SAP products, with savings of up to 90% on the total cost of Support. Additionally, Alan served as COO at Mitratech, an enterprise SaaS company focused on legal, risk, and compliance, as well as in executive roles at Apttus (now Conga), Sungard Availability Services, Polycom, ACS Xerox, IBM Corio, Hackett Answerthink, and Oracle. He holds a Bachelor of Arts degree in Accounting from Franklin & Marshall College, and a Master of Business Administration degree from Drexel University.
Jenny Ethridge
Chief Human Resources OfficerJenny Ethridge
Jenny is responsible for leading the Human Resources function and programs to ensure Cendyn recruits, engages, retains, and develops our talented associates at all levels. Jenny has nearly 30 years of experience in Human Resource leadership focusing on delivering results for service based high growth companies in a number of industries such as hospitality, professional services, legal outsourcing, restaurant and retail. She has deep experience in mergers, acquisitions, and integrations focusing on organizational leadership development, talent recruitment, and retention. Jenny graduated from Emory University with a Bachelor of Arts degree in Psychology and holds Senior Human Resources Professional (SPHR) and SHRM – SCP certifications. Jenny also in a member of the Boys and Girls Club of Atlanta Board of Directors.
Chris Egan
Chief Product OfficerChris Egan
Chris Egan is responsible for product management and the company’s product strategy. He brings extensive experience in enterprise software to Cendyn after having filled the role of Chief Strategy Officer at Lone Wolf Technologies. During his time at Lone Wolf, Chris was responsible for Product, UI/UX, and Corporate Development/M&A. Prior to that, he has served in varying capacities for organizations such as PeopleAdmin, Monitor Deloitte, and NASA. Chris resides in Austin, Texas, and is a graduate of Baylor University. Outside of work, he enjoys powerlifting, travel, and golf.
Kendall Gallagher
Chief of StaffKendall Gallagher
As Chief of Staff, Kendall helps establish both long-term objectives and the day-to-day operational cadence of the business while acting as a cooperative partner across all Cendyn’s functional departments. Kendall earned her BA in Economics from the University of Virginia. Prior to Cendyn, she held various roles at Workday, P2 Energy Solutions, and SunTrust Robinson Humphrey. While at Workday, she was named North American Large Enterprise Services Executive of the Year, and both co-founded and lead the first fully Virtual Employee Belonging Council chapter to help connect employees outside of the office.
Alifya Curtin
Chief Legal OfficerAlifya Curtin
Alifya brings over 20 years of legal experience to Cendyn, including experience in commercial law, M&A, intellectual property, data protection and privacy, employment law, corporate governance, and litigation. Cendyn is the fourth company at which Alifya has led the legal department, having previously filled the role at car2go, Khoros, and ICON. Before taking her acumen in-house, Alifya was a litigator in both New York and Texas, where she focused on cases involving securities law, commercial law, and product liability. Born and raised in London, England, she now lives in Austin, Texas with her husband Josh and two daughters. Curtin loves dessert, traveling, and running (in that order).
Subhobroto Biswas
Managing Director & General Manager, IndiaSubhobroto Biswas
Subho is responsible for successfully leading, accelerating and expanding Cendyn’s India footprint. Subho is an astute leader of new business set-ups, transformations and turnarounds in PE Owned and Fortune 500 companies. Prior to Cendyn, Subho founded ROYB, a start-up for Online Reputation of Companies. Before his entrepreneurial stint, Subho worked at Open Solutions, Fiserv and ADP in strategic leadership roles across multiple geographies. He earned his Post Graduate Certificate from Xavier School of Management and his Bachelors in Commerce from Kolkata University. He is a Certified Six Sigma Master Black Belt, Dev-Ops Master, CISSO, PRINCE2 Practitioner and a Certified Risk Professional. Subho currently resides in Hyderabad with his wife and two sons. Subho is an ardent traveller and enjoys playing soccer & cricket.
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General Inquiries:
Email us at info@cendyn.com