Acta Hotels optimizes data management, segmentation and campaign automation with Cendyn CRM
THE CHALLENGE
Acta Hotels was facing significant challenges in managing customer data. Deficiencies in lead capture and database organization made it difficult to execute effective and segmented email marketing campaigns.
The lack of data integration from their hotels prevented an optimized customer experience and a deep understanding of their profiles and behaviors.
THE SOLUTION
Acta Hotels implemented Cendyn CRM to centralize and optimize customer data management. This solution enabled the efficient capture of guest profiles at each establishment, resulting in a completer and more robust database.
Thanks to the accuracy and unification of data, Cendyn CRM was key to achieving advanced customer segmentation and executing personalized marketing campaigns. This significantly improved Acta Hotels’ ability to process and analyze information, allowing them to communicate more accurately and effectively with their guests and prospects.
Finally, personalized and continued support from the Cendyn team accelerated the implementation and adoption of the tool across the Acta Hotels team, boosting their digital marketing competencies.
Cendyn CRM is a combination of intuitive, easy-to-integrate software with ongoing support that has been a great help to us. We have been able to expand the use of the tool internally and improve our marketing efforts, especially in terms of data capture and campaign generation. We are very satisfied with Cendyn CRM.
THE RESULTS
The collaboration with Cendyn allowed Acta Hotels to strengthen their digital ecosystem and has been instrumental in their transformation and growth process.
Thanks to Cendyn CRM, they have been able to collect and use data more efficiently, establishing clear processes for capturing key information, resulting in more accurate marketing campaigns and enhanced personalization in their communications.
Now, Acta Hotels is focused on broadening its digital presence and expanding the reach of its campaigns through new channels such as SMS and WhatsApp. With the support of Cendyn CRM, they seek to boost direct contact with their customers and increase both the reach and personalization of their promotions and offers.
Acta Hotels
About
Acta Hotels is a consolidated hotel group specialised in the management and marketing of independent urban hotels. Nowadays it manages 18 facilities destined to tourist accommodation, operating in the main domestic destinations (Barcelona, Madrid) as well as in Andorra and Porto.
