Apex Hotels gains +30% revenue with Cendyn Digital Marketing Platform
THE CHALLENGE
In a strategic initiative to boost direct bookings, Apex Hotels recognized the need for a more effective metasearch management platform, leading them to partner with Cendyn. The primary goal was to enhance their competitiveness in the digital landscape, where metasearch engines are crucial in shaping consumer choices.
Apex Hotels aimed to optimize their advertising strategies and streamline their metasearch campaign management. This partnership sought to increase visibility and direct bookings by better capturing ready-to-book travelers on the main metasearch such as Google Hotel Ads, Tripadvisor, or trivago, ultimately enhancing their profitable revenue.
THE SOLUTION
Apex Hotels successfully boosts their direct booking through the Cendyn Digital Marketing Platform, which provides a sophisticated metasearch management solution. This partnership empowers Apex Hotels to easily manage their campaigns autonomously, enabling them to choose and mix their bidding strategies on metasearch to reach their online revenue goals.
With the added benefit of monthly performance review calls conducted by their dedicated Account Manager, the hotel group gained valuable insights and guidance, ensuring they make real-time adjustments and optimize their strategies effectively.
As a result, Apex Hotels saw a significant increase in direct bookings, driving profitable revenue.
"We are very satisfied with Cendyn's teams and their Digital Marketing Platform. This easy-to-use yet comprehensive platform has streamlined our metasearch advertising management, allowing us to implement effective strategies effortlessly. The support we receive empowers us to achieve our direct booking goals with confidence."
THE RESULTS
By leveraging the Cendyn Digital Marketing Platform, Apex Hotels achieved significant year-over-year growth, with a 30% increase in revenue, a 23% rise in bookings, and a 10% improvement in return on ad spend (ROAS). These results demonstrate the effectiveness of the platform in driving higher performance and maximizing marketing impact.
2024 YTD vs STLY results:
Apex Hotels
About
Founded in 1996 with its first hotel in Edinburgh’s Grassmarket, Apex Hotels, a 4-star luxury hotel group, now operates in eight city-center locations across the UK, two rural properties in Scotland, and one rural property in England. Each hotel offers a unique blend of style and character, ensuring a welcoming and enjoyable experience for every guest.
