Cherokee Nation Entertainment unlocks market insights and drives revenue growth with Cendyn Guestrev and Cendyn Revintel
With Cendyn, just the sheer amount of data we have at our fingertips has allowed us to better understand our marketing programming and how successful it is along with our player development strategies.
THE CHALLENGE
Cherokee Nation Entertainment sought a better understanding of their area’s true hotel market demand. To address this challenge, they engaged with Cendyn. They discovered that utilizing Cendyn Guestrev and Cendyn Revintel solutions would provide them with a comprehensive view of their market demand and revenue, specifically for their hotel and gaming operations.
THE SOLUTION
By implementing Cendyn Guestrev and Revintel, Cherokee Nation could gain a 360-degree understanding of their market demand and accurately assess the revenue generated from their hotel and gaming activities. This comprehensive view enabled them to evaluate the success of their marketing program, particularly on core gaming days. By analyzing the data and identifying the players who deposited at their casino, they could create attractive offers and promotions to entice more players.
The solutions also empowered Cherokee Nation to analyze the players who visited their property, assess the revenue generated by these players, and compare the data against their forecasts. This information played a crucial role in shaping their marketing strategy. Additionally, from a front-desk perspective, the solutions facilitated scheduling and helped the casino resort forecast and comprehend the demand for both core gaming dates and other dates with increased arrivals or departures.
THE RESULTS
By partnering with Cendyn, Cherokee Nation experienced remarkable time savings while gaining a comprehensive understanding of their market dynamics. This collaboration enabled them to evaluate the effectiveness of their marketing strategy and make informed, data-driven decisions to optimize their operations and maximize revenue potential.
This case study was completed before Cendyn acquired Rainmaker but Cherokee Nation Entertainment can now benefit from the suite of Cendyn products.
Cherokee Nation Entertainment
About
Cherokee Nation Entertainment is the fastest growing entertainment company in Oklahoma. CNE operates multiple casinos & retail establishments in northeast Oklahoma with corporate offices in Tahlequah & Catoosa. The largest property, Hard Rock Hotel & Casino Tulsa, is Oklahoma's first gaming resort gaming destination.
