Cosmopolitan of Las Vegas utilizes Grouprev and Guestrev to identify untapped business opportunities

One of the things that I love most about Cendyn, and I've been a customer for 15 years, is their commitment to me as a business user. I believe that they are more than a vendor, they are absolutely a partner

Colleen Birch Senior Vice President, Revenue Optimization, The Cosmopolitan of Las Vegas

THE CHALLENGE

The sales team at Cosmopolitan of Las Vegas faced a significant challenge in accurately forecasting group demand. This posed a major obstacle as it prevented them from maximizing their revenue potential in the group business segment and hindered their ability to implement optimal pricing strategies across other business channels.

THE SOLUTION

To overcome their challenges, Cosmopolitan of Las Vegas began leveraging Grouprev and Guestrev. These solutions empowered the marketing and sales teams to generate precise forecasts and seize untapped group business opportunities. By utilizing Cendyn’s revenue management tools, both teams gained invaluable insights how to effectively stimulate demand and achieve optimal outcomes.

This case study was completed before Cendyn acquired Rainmaker but Cosmopolitan of Las Vegas can now benefit from the suite of Cendyn products.

Cosmopolitan of Las Vegas

About

The Cosmopolitan is a unique luxury resort and casino offering a decidedly different perspective from its commitment to integrating art into every experience to a world-renowned Restaurant Collection and distinct entertainment venues. Located in the heart of The Strip, its unique vertical multi-tower design offers spectacular views of the vibrant city. The 3,027-room resort features oversized residential-style living spaces with expansive, one-of-a-kind private terraces.