The Imperial of Waikiki partners with Cendyn to attract overseas guests
The Imperial of Waikiki selected Cendyn to provide its Cendyn Booking Engine and to manage digital marketing campaigns, including marketing initiatives to attract more overseas guests from Asia.
In the first month of campaigns, direct booking conversion increased by over 35% year-on-year.
THE APPROACH
Cendyn deployed their Cendyn Booking Engine, across web sites in Japanese and English, with full metasearch connectivity. We then increased direct bookings with coordinated marketing across metasearch and PPC, supported by on- and off-site SEO. Next, to support post-pandemic recovery, we launched marketing to attract more guests from Asia.
Booking Engine
Implemented with CRS integration and metasearch connectivity
Digital Marketing
Coordinated metasearch, PPC and SEO campaigns
Marketing to Asia
Customized marketing to reach potential guests from China and Japan
This case study was completed before Cendyn acquired DigitalHotelier but The Imperial of Waikiki now benefits from the suite of Cendyn products.
The Imperial of Waikiki
About
Originally built in 1967 and called Coconut Grove Hotel, this resort is just one block from the Waikiki beachfront neighborhood, making it the perfect vacation spot due to its proximity to shopping, dining, and other fun activities. At 27 stories tall, The Imperial Hawaii Resort has 270 residential units. Within the beach resort is the premier timeshare property in Honolulu, The Imperial Hawaii Vacation Club, which consists of 248 total apartments.
