Hostellerie de Levernois reaches +276% in direct bookings thanks to Cendyn Web
THE CHALLENGE
In January 2023, Hostellerie de Levernois chose Cendyn to improve its digital strategy. This collaboration began after a recent renovation of the hotel. The Hostellerie sought a more responsive, dynamic service with better follow-up, especially since its previous paid search campaigns (SEA – Search Engine Advertising) had not yielded satisfactory results. This lack of success discouraged further investment in such campaigns.
The primary goal is to enhance Hostellerie’s online presence, especially on mobile devices, to attract more visitors and increase direct bookings through the hotel’s website. L’Hostellerie de Levernois is a luxurious and unique establishment, and with the addition of a spa set to open at the end of 2024, the hotel will have another premium service to promote to travelers.
THE SOLUTION
Hostellerie de Levernois collaborated with Cendyn to leverage our expertise in hotel website design and digital advertising. The Hostellerie’s new website, designed and developed by Cendyn, was launched in January 2024. As the focal point of its digital marketing strategy, this initiative also included the launch of SEA and metasearch campaigns.
Cendyn created a website with an elegant, bespoke design that perfectly reflects the hotel’s unique character, setting it apart from the competition. The optimal user experience, designed to convert travelers, encourages direct bookings.
The integration of widgets such as HiJiffy for a chatbot enables Hostellerie de Levernois to offer an enriched and dynamic user experience, tailored to the specific needs of its customers.
Thanks to optimized metasearch and paid search campaigns, the hotel has improved its online distribution to increase its visibility, capture qualified demand, and boost traffic to its site. This strategy has led to a significant increase in direct bookings.
By collaborating with Cendyn, we have transformed our online presence and achieved great results. Our direct bookings increased by 276% thanks to a state-of-the-art website and high-performing digital advertising campaigns. Increased visibility and optimized user experience boosted our traffic by 182%. Cendyn understood and reflected the essence of our establishment, so that we can stand out in a competitive market.
THE RESULTS
The hotel achieved a 276% increase in the volume of bookings on its website, resulting in a 694% increase in revenue. SEA campaigns performed particularly well, with ROAS increasing from 2.85x to 28.05x. Site traffic also grew by 182%. In addition, the optimized user experience reduced the bounce rate by 19%.
Results H1 2024 vs H1 2023:
Hostellerie de Levernois
About
On the banks of the Bouzaize stands a pretty bourgeois house with an elegant formal garden and a majestic park of over 7 hectares with century-old trees. L'Hostellerie de Levernois cultivates a simple, elegant art of living, luxury without ostentation in this 18th-century building, a Relais & Châteaux establishment in osmosis with Burgundy nature. At the Michelin-starred Table de Levernois restaurant, the Chef prepares a passionate cuisine, with traditional Burgundian flavors and a focus on seasonal produce. Bistrot du Bord de l'Eau offers fresh, gourmet cuisine, reinvented daily using market produce and vegetables from the kitchen garden. Last but not least, the cellar offers a choice of more than 1,000 of Burgundy's most illustrious wines.
