Mitsui Fudosan Hotel Management achieves 300% growth in GDS bookings and 400% increase in revenue
CHALLENGE
Mitsui Fudosan Hotel Management faced strategic challenges for two of their brands which are Mitsui Garden Hotels and THE CELESTINE HOTELS. They were looking to optimize booking channels and expand their market reach. However, reliance on Online Travel Agencies (OTAs) limited direct customer engagement and the ability to build relationships. They also struggled to connect and attract international corporate travelers effectively – a key target segment. This shortfall hindered their participation in global corporate travel programs and the development of a robust corporate booking strategy.
SOLUTION
Mitsui Fudosan Hotel Management teamed up with Cendyn to access the tools and expertise required to expand international markets, strengthen corporate relationships, and establish a sustainable, long-term growth strategy focused on corporate bookings.
“The best part of working with Cendyn is they have a dedicated corporate sales team, and they are very professional and knowledgeable on how to get the corporate bookings from the overseas market. Also, Cendyn’s localized support has been really helpful for us to resolve any queries in our daily operations.”
Rikiya Koseki, Dedicated Manager, Sales Marketing Department at Mitsui Fudosan Hotel Management
RESULTS
Leveraging Cendyn’s seamless GDS connectivity, intelligent rate management, and localized support, Mitsui Fudosan Hotel Management successfully implemented a corporate booking strategy that delivered significant results.
Key metrices achieved
”Cendyn excels in its connectivity with GDS and efficiently sends data to the PMS, streamlining our operations. Additionally, it offers direct connectivity with the Cvent RFP platform, making auto rate loading for RFPs a brilliant feature.”
Rikiya Koseki, Dedicated Manager, Sales Marketing Department at Mitsui Fudosan Hotel Management
FUTURE
As Mitsui Fudosan Hotel Management expands its portfolio with new properties, they plan to leverage their partnership with Cendyn to increase corporate revenue by targeting additional overseas markets. In addition, with Cendyn’s robust hospitality technology ecosystem, the group aims to develop a stronger tech stack to streamline operations and maximize revenue.
Mitsui Fudosan Hotel Management
About
Mitsui Fudosan Hotel Management, a subsidiary of Mitsui Fudosan, operates three distinct hotel brands: THE CELESTINE HOTELS, Mitsui Garden Hotels, and Sequence. Each brand caters to various market segments, from luxury travelers to business and leisure guests. Renowned for elegant design, exceptional service, and prime locations in business districts or near cultural landmarks, Mitsui Fudosan Hotel Management combines traditional Japanese hospitality with modern comforts to provide guests with a truly unique and memorable experience.
