A New York hotel successfully doubles conversion rate with personalized messaging from Rate Match
If you want to engage and convert digitally-savvy travelers, then a one-size-fits-all static website no longer works.
Empowered by tech companies such as Google, Netflix, and Amazon, today’s consumers expect a great user experience, instant gratification, and personalized services wherever they go.
In order to win their attention and business, your website needs to be dynamic and personalized, serving content tailored to their needs and behaviors in different stages of their booking journey. With personalized messaging from Rate Match, you can easily transform your website into a conversion-driven platform.
The art of converting lookers to bookers
The tool launches into action the moment a visitor arrives on your website.
On top of your website, a banner prominently displays the live rates and booking data from Cendyn CRS to immediately capture the visitor’s attention. To encourage visitors to book direct, the banner uses our Rate Match technology to conduct real-time price comparison with OTA rates, then automatically adjusts your hotel’s published rates to match or beat that price.
By analyzing your visitor’s history, behavior, device, and geography, the Rate Match personalization tool will dynamically tailor the marketing messages. For example, if it detects that your visitor is part of a CRM or ad campaign, it can serve up a special offer targeted specifically to this audience.
Even if your visitors leave the site without booking, this smart technology remembers their activities so that returned visitors will be greeted with enticing offers based on their prior booking engine searches.
Superior increases on conversion rate
Unlike other direct booking tools that are based only on website data, Rate Match personalized messaging taps into live rates and user profiles from your CRS to deliver more impactful messages to guests.
Hotels that leverage this tool see stronger performance compared to having no tool in place, or compared to using a competitor product.
As a case in point, we recently conducted an A/B test comparing the performance of personalized messaging with a leading conversion tool competitor. In partnership with a New York hotel, we deployed the two tools on the hotel’s website and tested it with two groups of visitors.
In group one, visitors were shown the competitor tool. In group two, visitors were shown the Cendyn tool with features such as tonight’s rate and Best Rate Guaranteed from Rate Match. In addition, we compared the results from both groups to the hotel’s baseline performance before implementing either solution.
Rate Match’s personalized messaging delivered impressive results in conversion rate, outperforming the leading conversion tool by 44% with a 114% YOY increase on the hotel’s baseline conversion rate.
Discover how your hotel can benefit from smart, conversion-driven technology. Request a demo today!
