Cendyn Empowers Prince Hotels & Resorts with Distribution and Digital Marketing Excellence
Cendyn manages both international distribution and digital marketing for Prince Hotels & Resorts. This leader in Japanese hospitality relies on us to provide distribution, demand generation, data intelligence, website design and development services to serve guests from around the world.
Prince Hotels & Resorts has deployed the Cendyn Booking Engine across their portfolio, driving a 25% increase in conversion rates. Their booking engine is hosted on localized sites, created by Cendyn and fully integrated with their loyalty platform and CRS. We provide Prince with metasearch connectivity and a full range of digital marketing services.
“Our guests can now book any of our hotels in Japanese, English, Cantonese, Mandarin or Korean. We greatly appreciate all the support we have received.”
THE APPROACH
Cendyn worked closely with the Prince Hotels team to integrate our booking engine with the new international websites we created for them and their existing system infrastructure.
We analyzed their existing overseas source markets and new opportunities for audiences they could attract and convert. We then deployed a multinational, multilingual marketing plan to increase direct reservations from higher-margin guests.
International Web Development
A new group website and websites for each hotel, in four separate languages
Booking Engine
Implemented across the portfolio to support multi-currency, multi-language bookings
Digital Marketing
Planned & implemented across all major source markets
This case study was completed before Cendyn acquired DigitalHotelier but Prince Hotels & Resorts now benefit from the suite of Cendyn products.
Prince Hotels & Resorts
About
SEIBU PRINCE HOTELS WORLDWIDE INC. is a core company of the Seibu Group and the operating company of Prince Hotel and other accommodation facilities, ski resorts, golf courses, as well as other leisure facilities in Japan and abroad. In addition to the four brands of The Prince, Grand Prince Hotel, Prince Hotel, and Prince Smart Inn, our subsidiary StayWell Holdings Pty Ltd also operates the six brands of The Prince Akatoki, Policy, Park Regis by Prince, Park Regis, Park Proxi, and Leisure Inn overseas, for a total of ten diverse brands ranging from luxury hotels to limited service hotels. Across these brands, we operate a total of 84 hotels (including membership-exclusive hotels) in major Japanese cities and resort areas such as Tokyo, Karuizawa, Hakone, and Kyoto, as well as in major cities around the world in Asia, the Middle East, Oceania, the United States, and Europe.
