Sunseeker Resort increases booking rate by 82% with Cendyn Digital Marketing

Sunseeker Resort Charlotte Harbor — opened on December 15, 2023 — is Florida’s newest luxury resort. With 785 guestrooms, a deep range of dining options, and an ideal Gulf Coast location just a short drive from Punta Gorda, Fort Myers, Tampa, St. Petersburg-Clearwater, and Sarasota, all Sunseeker needed to succeed was a big boost in awareness. So Cendyn got to work making it happen and reach the Sunseeker’s goals:

• Build brand awareness of a new property among both locals and visitors
• Establish the market profile for a new resort
• Drive guest bookings
• Generate revenue
• Spark interest before the grand opening
• Sustain excitement post ribbon-cutting

The first phase of positioning Sunseeker as a new premier property began before the resort’s launch. To start, Cendyn focused on building awareness of Sunseeker by launching a series of targeted marketing campaigns (including paid search). Key to this strategy was utilizing specific keywords to ensure that Sunseeker Resort Charlotte Harbor appeared prominently in search results for potential guests looking for getaways in the region. Additionally, programmatic advertising was employed to reach a broader audience across various digital platforms, delivering personalized ads to these soon-to-be early visitors.

The second phase of the rollout aimed to earn guest bookings and generate revenue. By effectively targeting specific demographics and interests, Cendyn successfully reached the two main groups necessary for elevating the property’s profile: both local residents and potential vacationers. This effectively raised awareness of Sunseeker Resort and established Charlotte Harbor as a premier luxury destination — ultimately driving bookings and revenue before the doors opened.

By strategically dividing the campaign into discrete reopening awareness and post-launch booking phases, Sunseeker Resort was able to effectively build anticipation and drive reservations. The consistent increases in brand profile, clickthrough rates, and bookings throughout the post-opening periods handily demonstrated both the campaign’s early and ongoing success in attracting and converting potential guests.

Cendyn’s efforts increased property visibility and elevated brand awareness for Sunseeker Resort. The tailored strategies resulted in exceptional demand generation, surpassing expectations with a significantly higher rate of conversions. This success sparked excitement both before the resort’s opening and continued throughout its operations, driving sustained interest and engagement from potential guests.

In the Pre-Opening phase, Cendyn drove an 80% increase in clicks and a 76% rise in click-through rate, alongside a measurable boost in brand awareness. During the Opening phase, clicks surged by 62%, while the click-through rate doubled with a 103% increase, and bookings skyrocketed by 232%. Three months post-opening, the resort continued to see strong growth with a 61% increase in clicks, a 69% rise in click-through rate, and an 81% boost in booking rate, showcasing sustained success in driving engagement and conversions.