The Address Collective boost market share by securing chainwide agreements and corporate RFPs with Cendyn Corporate Sales
CHALLENGE
As an independent hotel group, The Address Collective faced limitations in its sales and marketing bandwidth and reach. Establishing a strong corporate client base and optimizing sales processes—from lead generation to contract management—was a key priority for the company to drive corporate bookings and revenue. However, doing so in-house across multiple properties strained internal resources.
Additionally, The Address Collective opened new locations, making it a priority to drive business to these properties.
SOLUTION
The Address Collective engaged Cendyn GDS Connect and Corporate Sales services to streamline sales processes, lead generation, and contract management to gain more business. They tapped into Cendyn’s longstanding partnership with 700+ corporations to significantly expand their corporate booking potential and market presence for each property destination.
“Cendyn’s focus on data-driven sales strategies ensures that we can maximize our revenue potential from corporate clients. Cendyn empowers our sales team with the tools and support to drive a strong corporate relationship focus.”
Mairead Delaney, Director of Revenue & Brand
The Address Collective
RESULTS
By leveraging Cendyn Corporate Sales as an extension of their internal efforts, The Address Collective has:
- Boosted corporate bookings and market share.
- Increased number of corporate rate agreements with national and international companies.
- Secured new accounts utilizing Cendyn’s proprietary RFI tool.
- A growing roster of corporate chain agreements, achieving more than 20 chainwide agreements per property.
- Boosted account acquisition by increasing their RFP acceptance by 47%.
Additionally, the dedicated support from the Cendyn team proved especially valuable during new hotel openings, providing The Address Collective with a seamless launch into each market with corporate RFP coverage and account handling from day one.
”The team works closely with us and are an extension of our internal sales team. They are always at hand to deliver advice and support key targets that we have set for our growth. Through Cendyn Corporate Sales service, we have been able to grow our market share.”
Mairead Delaney, Director of Revenue & Brand
The Address Collective
FUTURE
As The Address Collective continues to grow its corporate partnerships in the coming years, Cendyn will remain an integral partner supporting its ambitious growth strategy. The hotel group praises Cendyn GDS Connect and Corporate Sales service for its effectiveness in helping the group meet their goals.
The Address Collective
About
The Address Collective Hotel Group offers a uniquely local and luxurious hospitality experience across five properties in prime city center locations in Ireland and Scotland. With a focus on sustainable sourcing, hand-crafted design elements, and independent restaurant concepts, the Address Collective delivers a standout 4-star hotel experience.
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