Denver Hotel improves mobile-first-strategy with Google AMP
Cendyn added Google AMP capabilities for The Maven, which increased bookings initiated, new visitors, and time spent on the site
THE CHALLENGE
As a new hotel and brand, The Maven needed to improve on the search engine visibility, as well as improve website user engagement and organic traffic.
THE SOLUTION
Cendyn recommended enabling Google AMP for the hotel’s site, which helped highlight top performing and essential pages for users.
THE RESULTS
Four months after enabling Google AMP, The Maven saw a 36.8% increase in bookings initiated, a 17.3% increase in unique visitors, and a 1.4% reduction in bounce rate from natural search results on mobile devices. Enabling Google AMP improved prospective guests’ overall user experience by allowing quick and easy access to site information.
KEY TAKEAWAYS
Latest Google trends
As an early adopter of Google AMP (along with all other initiatives in the Google Ecosystem), Cendyn is able to position your property ahead of the competition.
AMP stories
Cendyn can ensure your mobile strategy is ready for the latest Google AMP updates, including the release of AMP stories. AMP Stories are a visually rich content format designed to provide new storytelling options for brands on the mobile web.
Mobile-first index
Adding Google AMP to your site increases visibility on mobile devices, boosting both visits and bookings initiated. All content is stored in our CMS, so it won’t be detrimental to the site’s Google indexing.
This case study was completed before the Cendyn and NextGuest merger but The Maven can now benefit from the suite of Cendyn products.
The Maven
About
Experience handcrafted hospitality and a warm welcome to Denver at The Maven, a boutique hotel located at Dairy Block. This historic block, located in downtown Denver’s LoDo neighborhood, was once home to Windsor Dairy and is now a vibrant micro-district that boasts 15 shops, 19 restaurants, seven bars, and a luxury coworking space. Honoring innovation and a community of discovery, we have a keen attention to detail and pride ourselves on being unrivaled hosts to guests from all reaches.
