Revenue management that maximizes total hotel revenue
Robust group forecasting tool
Built using the core strategy of Cendyn Guestrev’s transient forecast tools, Cendyn Grouprev provides an unconstrained view as well as projections into group business at the micro-segment level.
Group forecasting is huge for us because we do so much group business and that's growing. With group forecasting, we'll be able to be pickier with group and will be able to really refine our pattern management so that we can yield around transient more effectively. We can also forecast what kind of group is coming in and so we can really strategize what is the best mix of business for us.
Respond to RFPs with confidence
Presented with a floor, optimal and ceiling bid rate, sales managers can dependably quote a rate that is based on the expected total revenue and winning probability at the micro-segment level.
With Cendyn Grouprev, we're able to respond quickly to group leads and use data to quote group rates. It's no longer throwing a dart to a dart board and guessing on rates. We have the data and the strategy we need to offer the most competitive rate out there.
Maximize total hotel revenue and profit
In addition to being captured and factored into the displacement value, the ancillary profit is also considered in the total value of any group opportunity. Hotels can define their ancillary categories and corresponding profit margins.
Total meeting space management
Simplify the “catering free sell” process using the Free Sell Calendar. Set rules to “open” and “close” your function space for catering-only business while establishing a booking target per function room.
Featured stories
Best practices
Hotelier’s guide to navigating group sales
The guest engagement recovery guide
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Maximize the value of each group and event space with this demand-based group pricing and forecasting tool.
