4 ways to finesse your list segmentation skills

Create proper segmentation and optimize conversion rates

If content is king, then relevance is its kingdom. It’s been proven time and again that smartly-segmented lists outperform broadly defined ones. That’s because the offers that work best are relevant: the creative, copy and offer appeal directly to that specific segment.

To guide you on your journey towards list mastery, here are four ways to finesse your segmentation skills.