5 Ways to reduce reliance on OTAs with digital marketing campaigns
Online Travel Agencies (OTAs) have become both a boon and a bane for the hospitality industry. On the one hand, they provide great visibility for hotels, but on the other, they take a big bite out of each reservation. By reducing dependence on OTAs, hotels can increase direct bookings, retain more revenue, and foster more engagement with their guests.
One effective way to regain that control is through digital marketing campaigns. These campaigns allow hotels to form digital connections with potential guests, improve their online presence, and create highly personalized marketing strategies. It’s not just about boosting profits—it’s also about building brand loyalty and ensuring the best possible experience for guests.
If you’re brainstorming ways to make your hotel business more sustainable and profitable, we’ve got five steps to help you out. Download to dive into our top strategies for direct booking success.
