Rethinking the hotel tech stack for optimal revenue optimization

When it comes to revenue management, every hotelier needs to ask themselves – who owns your rates? This issue of rate ownership has taken center stage, as the pandemic shifted booking patterns for hotels in ways that make it crucial for hoteliers to be in complete control of setting their own rates – and not at the mercy of channel partners. 

The shift towards brand.com bookings has implications for how hotels allocate their inventory and optimize their rates across channels. Successful revenue optimization requires a complete understanding of search and booking data, which then offers opportunities to strengthen engagement with travelers. Here’s what hotels need to prioritize right now to optimize revenues and maintain peak profitability.