APAC meetings industry trends regional update for Q4 and year-end 2024
2025 is in full swing—now is the time to sharpen your strategy for long-term success before it’s too late. Knowland’s latest APAC quarterly insights reveal key trends and market shifts to help you outpace the competition and drive results. This edition features Q4 data, along with a full-year comparison of 2024 versus 2023.
- Corporate segment: Still leading MICE activity, holding 70% of the market YoY.
- Top industries: The Financial and Banking sectors continued to lead MICE activities, holding over 10.5% of the share inQ4 and YoY.
- Biggest changes: Travel, Technology, Oil/Gas/Energy, and Financial sectors saw the most significant positive changes in 2024.
- Most improved: The Electronics and Engineering sectors recorded the largest increase in event activity compared to Q42023.
These insights are your guide to success, helping you optimize your strategies and seize fresh opportunities in 2025.
Download the full report now and get ready for a successful year ahead!
