United States meetings industry trends regional update for Q4 and year-end 2024
2025 is in full swing—now is the time to sharpen your strategy for long-term success before it’s too late. Knowland’s latest US quarterly insights reveal key trends and market shifts to help you outpace the competition and drive results. This edition features Q4 data, along with a full-year comparison of 2024 versus 2023.
- Corporate segment: Corporate controlled around 63% of demand for Q4 and the full year.
- Top industries: Charities/Non-Profits, Technology, and Healthcare showed consistent strength throughout the year.
- Biggest changes: The spotlight is on Consulting, which closed out the year with a major boost and overtook Manufacturing’s position in the top 5 industries.
- Most improved: The Arts/Performing Arts sector is an industry to watch in 2025, showing marked improvement in Q4 and a 33% YoY increase for 2024.
These insights are your guide to success, helping you optimize your strategies and seize fresh opportunities in 2025.
Download the full report now and get ready for a successful year ahead!
