On-demand webinar: A new era for metasearch - Adapt before Google retires commission bidding
Google metasearch (Google Hotel Ads) is a crucial channel for hoteliers: almost three-quarters of guests engage with it throughout their booking journey. Google’s commission-based CPA (Cost-Per-Acquisition) model has been a lifeline for hotels with limited advertising budgets, allowing them to thrive on metasearch with very little risk. But Google will stop offering CPA in February 2025, so hotels must find another way to maintain a cost-effective, performance-based metasearch strategy. Thousands have already done just that.
Join Triptease co-founder Charlie Osmond in a conversation with Tina Markowitz from Cendyn, as they explore what the impending end of Google’s CPA metasearch means for hotels in 2025. You’ll learn:
- How to position your property for success without Google’s CPA option
- What alternatives are available, like Cendyn PPS option, and the factors to consider
- About concrete results from hoteliers who have already changed their CPA metasearch strategy
- Whether you’ve already moved away from Google CPA and want to improve your performance, or are still deciding your next move, this webinar will help you to plan and execute a successful commission-based metasearch strategy.
