h2c's Global study: The Direct Booking Acceleration

As 2025 approaches, now is the time to refine your strategy and set your hotel up for success.  h2c’s Direct Booking Acceleration latest study reveals key findings from cutting-edge hotel technology trends research, offering actionable insights to help you stay ahead.

Here’s a sneak peek at what you’ll uncover:

• Internet Booking Engines (IBE): Usage grew from 19% in 2019 to 21% in 2023, fueled by loyalty and member programs.
• Online Travel Agencies (OTAs): Holding a steady share in the booking landscape.
• Offline bookings: Declining as digital channels dominate.
• Mobile first: Nearing 50% of all IBE bookings!
• Ancillary and item sales: Becoming increasingly vital for revenue growth.

These insights will inspire and empower you to fine-tune your strategies and capture more direct bookings in the year ahead.

Dive into the full report now and prepare for 2025 with confidence!