Top questions to ask when selecting your hotel's content management system

What Content Management System is right for your hotel?

Your Content Management System (CMS) is the backbone of your website content marketing operations. This tool keeps your digital content organized and optimized, enabling the rapid publishing of new content to your website without code or technical expertise.

Your hotel website is the most powerful digital storefront for your guests, as well as your most important sales channel. Your choice in CMS can have a significant impact on your business and your overall web presence, which means it can be intimidating to determine which system is right for your hotel. To help you get started, we’ve compiled the top questions to ask before investing in a CMS.