Top tactics to drive direct bookings for your casinos

For casino hotels, the loss of direct bookings has an unfortunate two-fold effect – losing revenue due to high OTA commission fees and the inability to deliver a personalized guest experience due to the lack of known information about that guest. This not only affects profitability but also hampers the ability to tailor services to individual guest preferences, potentially missing out on valuable upsell opportunities to enhance guest satisfaction and foster long-term loyalty.

In the highly competitive casino industry, driving direct bookings is paramount for maximizing profitable revenue and fostering loyalty among the players. With the help of the right tools and marketing strategy, casino hotels can achieve this efficiently. Whether you are a seasoned casino or a new player, we’ve compiled some top tactics to get your guests to bypass the OTA sites and book their dream casino experience directly on your most important and profitable channel – your website. By implementing these tactics, you can not only boost your revenue but also create a more personalized and memorable experience for your guests.