Why the CRS should be the source of truth for rate management

The hospitality distribution landscape is in a state of constant flux as technology, guest behavior, and global factors create new trends and challenges on both a micro and macro level. To effectively combat these changes and take control of your distribution strategy, the biggest question every hotelier needs to answer is – which system should own your hotel’s rates?

Booking patterns continue to be unpredictable, even after most of the industry has rebounded from pandemic-related issues surrounding demand and travel regulations. This uncertainly underscores the importance of making thoughtful, data-driven decisions around rate setting, without being at the mercy of OTA sites or channel partners.