Cendyn and Amadeus report U.S. group business shows highest overall index rating in four quarters
3Q2024 Hospitality Group and Business Performance Index indicates meetings continue to provide growth opportunities for hotels of all sizes
AUSTIN, Texas— Nov. 13, 2024 — Cendyn’s Sales Intelligence platform, previously known as Knowland, and Amadeus, a leading travel intelligence and technology provider for the travel industry, today present the metrics from the companies’ Hospitality Group and Business Performance Index (the “Index”). For the third quarter of 2024, the Index shows an overall health metric of 107.9 percent year-over-year (YOY), showing the highest overall index rating in four quarters.
- Houston – 120.0 Percent
- New Orleans – 118.0 Percent
- Chicago – 114.8 Percent
- New York City – 112.1 Percent
- Washington DC – 111.1 Percent
- Philadelphia – 110.7 Percent
- Boston – 110.3 Percent
- Detroit – 110.1 Percent
- Seattle – 109.7 Percent
- Denver – 108.1 Percent
All of the top 25 markets except San Francisco achieved an Index score over 100 percent, with Houston and Philadelphia reaching the highest scores for GDS performance. The top Group growth markets were New Orleans (152.6 percent), Chicago (123.6 percent), and Houston (115.3 percent).
The Index combines event data from Cendyn’s Sales Intelligence platform with hotel booking data from Amadeus’ Demand360® travel intelligence solution to provide aggregate views of the key drivers of hotel performance. The aggregated index reflects performance or “health” for all segments – Group, Corporate Negotiated, Global Distribution System (GDS), and Events. It offers filters for event market segments and booking industries, empowering hoteliers, destinations, and convention and visitor bureaus to adapt strategies effectively.
Key insights from the Index are as follows:
- Overall health – Q3 saw the highest overall index rating in four quarters, at 107.9 percent, and the second consecutive quarter over 100 percent.
- Group performance – Overall group performance was at 106.1 percent due to a one percent increase in room nights and a 5.0 percent increase in ADR with eight consecutive quarters of growth.
- Indirect channels lead growth again – Overall, GDS grew again this quarter with 113.5 percent, compared to 112 percent in Q2. This was due to an 11 percent increase in room nights and a 2.4 percent increase in ADR.
- Negotiated performance – Negotiated performance showed steady growth against last year. Overall growth was at 101.6 percent due to a -2.2 percent decrease in room nights and 3.9 percent increase in ADR.
- Events come in second to GDS – Events were the second highest segment next to GDS, with significant improvement over the last quarter. Volume was 110.2 percent of the same period last year.
- Meetings continue to provide growth opportunity – Hotels of all sizes in Q3 experienced growth due to the meetings and events industry. The average attendee size held steady at 136 guests. The average space used was consistent with Q2 moving slightly from 4,025 to 3,766 sq. ft. Las Vegas meeting volume was at 124.1 percent, Detroit was 123.5 percent, and Atlanta 123 percent.
Go here to download the full report.
By using industry-leading data from the Cendyn Sales Intelligence platform and Amadeus’ Demand360® Travel Intelligence along with the industry-leading sales & catering solution, Amadeus’ Delphi®, hoteliers can develop precise, data-driven strategies to boost group sales and efficiently manage the entire process from lead to event execution.
ABOUT THE HOSPITALITY GROUP & BUSINESS PERFORMANCE INDEX METHODOLOGY
The Hospitality Group & Business Performance Index uses a multi-factor weighting system that balances metrics such as group, corporate transient, and GDS room nights with average daily rate (ADR) performance. Each factor is averaged to provide a final index score, ensuring a more accurate overall performance assessment.
ABOUT CENDYN
Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.
Cendyn has over 32,000 customers worldwide in more than 150 countries. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India. To find out more, visit cendyn.com
